3Points created and deployed an impactful PR and thought leadership strategy for Rheaply and its CEO, Dr. Garry Cooper.
The challenge was to greatly expand Dr. Cooper’s thought leadership while executing our PR program for Rheaply, including earned, owned, and social media efforts. We also had to quickly switch gears to build up Dr. Cooper’s thought leadership related to the national and local COVID-19 response and racial justice discussion while tying those topics into his key area of expertise, the circular economy.
We sought to translate that expertise into an analysis of issues society is currently facing. One of those issues was COVID-19, in response to which Rheaply had developed a few technology solutions. Overall, our efforts put Rheaply and Dr. Cooper in an optimal position to continue to further their mission and make an impact locally and nationally.
3Points built and successfully executed on a comprehensive strategy across earned, owned, and social media, which included the below impactful projects: