Scalable App Install Marketing Campaign
Helping readers get access to never-been-told stories from their favorite authors
Challenge
Radish, the “Netflix of serialized fiction,” allows authors to publish never-before-told stories directly to their biggest fans. They needed a partner to create and promote videos on paid social to let readers know that the juiciest stories were just a click away.
Outcome
We developed videos as mysteriously intriguing as the stories themselves and promoted them in a custom paid social strategy, resulting in a 54x increase on in-app purchases. Now that’s a page turner!
Radish, a direct-to-reader serialized fiction platform, wanted to elevate their paid social strategy and creative to drive sign ups and in-app purchases.
SWIDIA created videos as intriguing as the stories themselves and promoted them in a custom paid social strategy, resulting in a 54x increase on in-app purchases.
“SWIDIA has been playing a key role in helping Radish scale its paid social channel. I was highly impressed with the way their creative team took the time to not only understand our product, but became first-hand users to understand our content portfolio. Overall, the team consists of intelligent, hardworking individuals who make your growth initiatives their priority and it has been a great experience working with them!”
- Shreya Shah, Director of Marketing, Radish
- Shreya Shah, Director of Marketing, Radish