HPA Invests in Iris Finance’s $6.2M Series Seed, a CFO Platform for CPG
HPA is excited to announce its participation in Iris Finance $6.2 million Seed round co-led by Glasswing Ventures and Founder Collective, with participation from Revolution’s Rise of the Rest Seed Fund, Barrel Ventures, Rosecliff, and others.
Physical product businesses face mounting financial pressure, with cash flow mismanagement contributing to most small business failures and many companies holding just a few months of reserves. Finance teams struggle to forecast accurately because their data is fragmented across e-commerce, marketing, accounting, and supply chain systems, leaving them blind to true unit economics and vulnerable to costly missteps.
Iris addresses this challenge with an AI-native FP&A platform built specifically for CPG brands. Its proprietary database, Iris DB, integrates data from sources like Shopify, Amazon, NetSuite, and TikTok into a unified CPG-specific model. The platform delivers real-time margin tracking, automated cash flow forecasting, benchmarking, and scenario planning – replacing spreadsheets and generic tools with an integrated system that enables faster, smarter financial decisions.
“Iris solves a critical challenge for product-based businesses by providing real-time financial insights that traditional accounting and FP&A systems cannot,” said Drew Fallon, CEO and Co-Founder of Iris. “With this funding, we can continue to expand our platform’s capabilities and support more brands in managing profits and growth with precision.”
HPA Deal Lead Jeff Kleban will contribute his enterprise software expertise. Jeff co-founded Syclo, a mobile enterprise app platform that scaled globally and was acquired by SAP. In addition, he is an active early stage investor and advisor.
We congratulate the Iris team on this milestone and look forward to supporting their continued growth!
Read more about it here: Press Release